Next Generation Advertising
Sunshine Coast
Queensland
P: 07 5473 0797
M: 0401 854 472 (Diane Watson)
M: 0401 519 257 (Duane Watson)
Next Generation Advertising, the Australian advertising company with their head office in Noosa, created and evolved the enjoy noosa™ product as a result of their passion and commitment to this iconic destination and their desire to give something back to the Noosa community and its tourism industry. Next Generation's vision for enjoy noosa™ is to create an inspiring tourism product that does justice to this world renowned holiday destination, using interactive DVD format, considered up until now an alternative medium, into a recognised essential media for promoting Noosa's extensive range of products and services.
Our aim is to ensure that enjoy noosa™ becomes a valuable, innovative, sought after advertising tool, integral to Noosa business and beyond and remain an ever evolving genre that continues to be “next generation” in thought and technology.
We pride ourselves on working with clients that share our values and commitment to protecting and preserving our precious attractions - both natural and man-made for future generations. Next Generation Advertising, the company behind the unique advertising medium, “enjoy noosa™”, is as progressive as its name suggests.
Next Generation stands for much more than the interactive medium it uses to promote Noosa and connect with its customers - it also stands for its business philosophy. After 20 years in customer service, sales and promotions, Principals Duane and Diane Watson could see a need for a new way of doing business - of servicing their customers, in this case both advertisers and consumers. Combined with their long-held passion and knowledge of the Noosa region they have created a product that reflects their values of respect and integrity and they could think of no better place to launch it than Noosa, the town known for its community spirit, passion and willingness to protect its uniqueness.
that's something for the next generation.
Duane and Diane Watson have combined their extensive knowledge gained from working throughout Australia and internationally in tourism and related service industries. Working in reservations, sales, marketing and customer service with “front-line” experience has given them insight and understanding from the consumer's perspective. As owner operators of various small businesses in the retail and early education sectors, and having also worked in after-sales and quality control areas they also understand the realities and pressures placed on advertisers and the need for results and a return on your investment.
As locals who live and work in Noosa they have both the passion and understanding to deliver advertisers an innovative way of reaching their customers, which is supported by extensive market and tourism industry research conducted over the past two years.